Be Your Own Breast Friend
A POWERFUL GESTURE
$3M OVER 3 YEARS FOR CANCER RESEARCH
The funds raised through the various Be Your Own Breast Friend campaign
initiatives will be donated to the cause through the Roses of Hope Foundation
The funds raised through the various Be Your Own Breast Friend campaign initiatives will be donated to the cause through the Roses of Hope Foundation
Women's health and well-being have always been at the core of la Vie en Rose's mission.
Every October, we donate $1 from each bra sold to support breast cancer research.
In partnership with the Cancer Research Society, we are proud to announce our largest donation to date: $3 million over the next three years.
OUR AMBASSADORS
LYNDIE GREENWOOD
“I'm OK. I'm more than OK, and I am so grateful for the healthcare I have received during this time, because it literally saved my life.”
For Lyndie, comfort has become a top priority following her recent treatments. She wants to feel fully at ease in pieces that gently envelop her delicate skin. Lounge bras provide this cherished tenderness throughout the day, allowing her to experience the quiet sense of care she has long sought.
LYNDIE'S PICKS
For Lyndie, comfort has become a top priority following her recent treatments. She wants to feel fully at ease in pieces that gently envelop her delicate skin. Lounge bras provide this cherished tenderness throughout the day, allowing her to experience the quiet sense of care she has long sought.
LYNDIE'S PICKS
LOLITTA DANDOY
"Getting through this experience made me realize how strong I am, and it gave me the courage to pursue my dreams."
LOLITTA'S PICKS
After more than 15 years in remission, Lolitta proudly celebrates every step of her journey. She chooses feminine pieces that bring her comfort every day. Her favourite bras, from la Vie en Rose, provide all the comfort and elegance that boosts her confidence.
After more than 15 years in remission, Lolitta proudly celebrates every step of her journey. She chooses feminine pieces that bring her comfort every day. Her favourite bras, from la Vie en Rose, provide all the comfort and elegance that boosts her confidence.
LOLITTA'S PICKS
LYNE RAYMOND
“At la Vie en Rose […], we donate a significant amount of money, always for research because it’s so important! I went through it myself, but I’m still here thanks to research, which detected my breast cancer quickly.”
Vice-President of Administration and Human Resources at la Vie en Rose for over 20 years, Lyne is a devoted ambassador who blends professional expertise with personal commitment. She seeks to inspire hope and remind women that they are accompanied at every stage of their recovery. Deeply committed to raising awareness and supporting breast cancer research, she embodies courage and gentleness. Her choice of pieces reflects these qualities, carrying her with strength throughout her journey.
LYNE'S PICKS
Vice-President of Administration and Human Resources at la Vie en Rose for over 20 years, Lyne is a devoted ambassador who blends professional expertise with personal commitment. She seeks to inspire hope and remind women that they are accompanied at every stage of their recovery. Deeply committed to raising awareness and supporting breast cancer research, she embodies courage and gentleness. Her choice of pieces reflects these qualities, carrying her with strength throughout her journey.
LYNE'S PICKS
FUZZY FEELINGS FOR THE CAUSE
We donate $10 for each stuffed toy and hot water bottle sold.
ABOUT THE CANCER RESEARCH SOCIETY
ABOUT THE CANCER RESEARCH SOCIETY
For over 80 years, the Cancer Research Society (CRS), founded by a group of women at a time when no Canadian organization focused solely on cancer research, has been dedicated to funding research on all types of cancer.
In this effort, it supports thousands of innovative research projects, always aiming to surpass expectations in scientific advancement with steadfast dedication. The CRS supports research projects focusing on all types of cancer prevention, detection, and treatment.
ABOUT THE CANCER
RESEARCH SOCIETY
For over 80 years, the Cancer Research Society (CRS), founded by a group of women at a time when no Canadian organization focused solely on cancer research, has been dedicated to funding research on all types of cancer.
In this effort, it supports thousands of innovative research projects, always aiming to surpass expectations in scientific advancement with steadfast dedication. The CRS supports research projects focusing on all types of cancer prevention, detection, and treatment.
THE BRA COLLECTION CONTINUES ALL YEAR ROUND: HELP US SURPASS OUR GOAL
$1 will be donated to breast cancer research for every pre-loved bra collected
WONDERING HOW?
1
Keep the used bras you don't wear anymore
2
Drop off the bras at a la Vie en Rose boutique near you*
3
We send all collected bras to a partner organization that facilitates reuse**
*Limit of 40 bras per visit.
**Collected bras are made available to export entrepreneurs for resale in other countries.
THE BRA COLLECTION CONTINUES ALL YEAR ROUND: HELP US SURPASS OUR GOAL
$1 will be donated to breast cancer research
for every pre-loved bra collected
WONDERING HOW?
1
Keep the used bras you don't wear anymore
2
Drop off the bras at a la Vie en Rose boutique near you*
3
We send all collected bras to a partner organization that facilitates reuse**
*Limit of 40 bras per visit.
**Collected bras are made available to export entrepreneurs for resale in other countries.
EVERY DONATION COUNTS
Your support empowers organizations to change the lives of people struggling with breast cancer.
Watch the videos below to find out how much of a difference one simple gesture can make.
“In Canada, we cure over 90% of breast cancers, and I think that’s a message that doesn’t get out there enough.”
– Caroline Lohrisch, Clinical Associate Professor of Medicine
The BC Cancer Foundation raises funds that enable scientific and clinical experts to advance research and improve medical care against cancer, including breast cancer.
“When you are diagnosed with breast cancer, so much of the trauma associated with that diagnosis is about a loss of control, and so I think a lot of my research is inspired by wanting to give control back to women.”
– Daniela Quail, Assistant Professor
The Rosalind and Morris Goodman Cancer Institute leads research projects on cutting-edge cancer treatments that give way to more positive outcomes for patients.
“This is an organization that gives people who have been through cancer the confidence to present themselves as they did before their diagnosis.”
– Bonnie Walker, Ambassador
Many people who undergo cancer treatment experience a loss of identity and self-esteem. The Look Good Feel Better program offers them the tools and support needed to help regain that confidence.
“This is truly an extraordinary breakthrough, especially since the impact in terms of side effects would be less significant as it would not target healthy cells.”
– Cédric Baudinet, Director of Investments & Health Promotion
The Quebec Breast Cancer Foundation engages in research projects and raises awareness in different communities to increase the survival rates of people affected by this disease.
“You want your patients to have one of the following outcomes: you either want them to live longer or you want them to live better.”
– Eitam Amir, Medical Oncologist
The Princess Margaret Cancer Foundation works towards enhancing the quality of medical care provided to patients and supports various research initiatives focused on breast cancer.
KEEP AN EYE ON YOUR HEALTH
Getting to know your body well could help you spot signs that may be related to breast cancer. It starts with simple habits like checking your breasts often, both visually and by touch.
For early detection, the Quebec Breast Cancer Foundation advises to stay on the lookout for any persistent or unusual changes, whether in your breast shape, skin appearance, or the sensation you might feel*.
POSSIBLE SIGNS AND SYMPTOMS INCLUDE:
- Breast swelling up
- Distorted or unusual shape
- Noticeable or palpable mass (lump) in the breast or armpit
- Pits, folds, or dimples, similar to an orange peel
- Development of open wounds or sore
- Skin feels harder or thicker than usual
- Persistent redness or feeling of localized heat
- New or more apparent veins
- Skin rash (e.g. eczema) or ulceration
- Nipple turned inward or pointing in a different direction
- Fluid leaking from the nipple (without stimulation)
If you notice such changes, don’t worry! Most signs listed can also show up with age or during your period. You may contact your doctor if they last beyond your menstrual cycle or if you have some doubts.
*While breast observation is essential for early detection, only a mammogram can confirm the presence of cancer.